ELEVATE YOUR BRAND
FROM SHELF-SITTER
TO STAFF FAVOURITEStrengthening Retail Relationships AND Maximizing Brand Potential in Stores
For the last decade, our Store Servicing Program has consistently delivered sales and marketing results for our brand portfolio across various categories, including wine, beer, spirits and RTD’s.
Specialising in servicing the Endeavour Wine Group outlets (including Dan Murphy’s and BWS) our team – with more than 70 years of combined experience as liquor professionals – have developed key relationships at store level.
With over 200 stores visited nationwide, tastings are carried out with over 400 staff per month. We become your brand ambassadors, ensuring staff and management are communicated key information about your brand and current promotions. This keeps your brand top of mind, creates lasting connections and gives staff added confidence when selling your product to customers.
Our team also works closely with the stores to help you maximise your promotional program and ranging strategies, and ensure you stand out on increasingly crowded shelves.
HOW WE DO WHAT WE DO
REGULAR STORE VISITATION
With monthly calls to over 200 stores across Australia, our team become your brand ambassadors, with dedicated sales representation as well as marketing and merchandising support. We are your eyes and ears in stores providing timely feedback on your brands performance and positioning.
SPECIALISED STAFF TRAINING
Our main objective in every call is to conduct comprehensive training and tastings with store staff to give them the confidence to present and sell your product.
We love sharing your stories and what sets you apart to make sure you are top of mind when staff next talk to customers.
MONTHLY BRAND REPORTING
Your detailed monthly brand report includes a brand dashboard tracking your ranging, fridge distributions, floor and end displays and feedback on your product. In addition your monthly suite of photos gives you a clear understanding of how your brand is being presented in store.
Client Success Stories
When you achieve your goals, we achieve ours – and these stories sum up why we love doing what we do and achieving ongoing results for you.
Over a period of 5 years, Young Vine represented our Colab and Bloom brand in Dan Murphy’s stores across all Australian states. The team were exceptionally easy to deal with and we received strong feedback from Dan Murphy’s floor staff on wine tastings, merchandising and provision of marketing material. If your wines are ranged in-store with Dan Murphys, I can highly recommend the Young Vine team to manage your brand”
Nick Whiteway
Sales Director
Young Vine have provided tremendous support building our premium wine brands in Australian retail. Through their connections at store level they’ve brought our wines to life, increased visibility and sales. Their straightforward approach to retail merchandising is backed up by solid analytics, ensuring we stay on the right course for success.
Fraser Jones
Regional Manager
Asia Pacific & Middle East
We have been working with Young Vine for almost 10 years and over this time they have done an amazing job in sharing our wines and stories with the store teams. The relationships that they have nurtured at the store level provide us with so many opportunities and additional exposure.
Michael Fragos
Chief Winemaker